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Last Lesson Experience
MoEngage Fundamentals
Your essential starting point for mastering insights-led customer engagement. Perfect for new users.
Foundation 1: Basics of Customer Engagement Platform
Module 1: Modern Customer Engagement Platform
- Modern CEP with Intelligence, built for a mobile first world
- Platform empowering user-obsessed marketers ; Impacting business with best in class customer experience & revenue growth
Module 2: Fundamental Concepts of a CEP
- Unified Customer View: Understanding omnichannel strategy vs multichannel strategy
- Insights and Analytics with built-in BI and analytics capabilities to visualize data assets and understand user behavior
Module 3: Application and Use of a Modern CEP in Today's World
- A modern CEP enabling automated, multi-channel user journeys to guide users based on their actions.
- Hyper-Personalization at Scale driving business outcomes - Improving customer conversion & retention
Foundation 2: Introduction to MoEngage & Core Concepts
Module 1: The MoEngage Approach
- Understanding the modern, omnichannel customer journey.
- The role of an intelligent Customer Engagement Platform.
- How MoEngage creates a unified platform for marketing and analytics.
Module 2: Navigating the Dashboard
- A guided tour of the primary sections: Engage, Analyze, Segments, and Settings.
- Understanding the Campaign Statistics Dashboard.
Module 3: Core Concepts
- Defining Events (User Actions) and Attributes (User Properties).
- Understanding the power of a Unified Identity for a 360-degree customer view.
Foundation 3: Managing Your Customer Data
Module 1: Importing Your User Data
- Methods for bringing data into MoEngage.
- How to perform basic File User Imports (e.g., CSV files).
Module 2: Introduction to Segmentation
- The strategic importance of segmenting your audience.
- Creating a basic segment based on User Attributes and Events.
Foundation 4: Creating Your First Campaigns
Module 1: Campaign Fundamentals
- Understanding Broadcast, Event Triggered, and Location Triggered campaigns.
- Organizing your work with Campaign Tags.
Module 2: Building a Push Notification Campaign
- Using Rich Push Templates to design your message.
- Personalizing content with user attributes.
- Targeting, scheduling, and launching the campaign.
Module 3: Reviewing Basic Campaign Performance
- Understanding Campaign Analytics (Opens, Clicks, Conversions).
- Navigating Campaign Reports to measure success.
What Our Learners Say
"The MoEngage learning portal is a game changer! The courses are well-structured and easy to follow. I was able to get my certification in just a few weeks."
Head of Retention, E-commerce Brand
"Excellent content! I especially loved the 'Flows' module. It helped our team reduce manual effort by 90% and create complex journeys with ease."
Growth Marketer, Fintech App
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