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Lesson 1
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Last Lesson Experience
SEGMENTATION EXPERT
Create advanced, dynamic user segments for precision targeting.
Module 1: Foundations of Smart Segmentation
- Leveraging all data sources for a complete customer view.
- Understanding User Properties, Behavior, and Affinity.
- Creating segments based on user affinity.
Module 2: Building Custom & Dynamic Segments
- Creating dynamic segments with real-time criteria.
- Building static segments from fixed user lists.
- Using nested filters and exclusion logic.
Module 3: Advanced Behavioral & Predictive Segmentation
- Using RFM analysis to identify Champions and At-Risk users.
- Creating segments based on complex behaviors.
- Leveraging predictive segments to find users at risk of churning.
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